Frequently Asked Questions

1)What was the inspiration for

We saw a lot of young people working hard in the gym, but many lacked the ability to focus and control their emotions. Having used mental training throughout our careers and with the advent of the internet, we thought the next best thing to a personal sports psychologist would be an online training site.

2) Who runs

It is run by Dillon Freed who holds a degree in Psychology and has worked with numerous athletes on their mental training.

3) What is the mission of

To, quite frankly, change the way athletes train. Mental training alone is not enough – one needs to work very, very hard on the physical aspects of the game as well. Hours in the gym and weight room are needed. But with that said, hours in the gym and weight room are not enough. You must be able to train with intensity and focus each session. To do this, you must be tuned in mentally. The physical and mental feed off each other. Without both, you will never reach your potential – we truly believe this.

4) What is the psychological foundation of

The site is based on Self-Image psychology (which was promulgated by Prescott Lecky of Columbia University, and popularized by Maxwell Maltz in his book Psychocybernetics. We believe that the self-image is the key to mental training success, and thus, success in general. With that said, however, pulls from Freudian psychoanalysis, Jungian analytic psychology, Maslow’s humanist tradition, behavioral psychology, along with cognitive therapy (Ellis’s Rational Emotive Behavior Therapy to be exact.) This is not as “fancy” as it sounds and the basic ideas of each system (not the nuances and so forth of course) can be understood by anyone with a few short lectures.

5) Why is Basketball Brain so cheap?

We prefer the word affordable. Our mission is not to make money, but to deliver this product to as many people as possible. We wanted everyone to be able to afford it. Basketball Brain’s The Zone Workout is a digital product, so there is not much overhead.

6) Why can I trust Basketball Brain?

We’ve had hundreds of thousands of users use some form of program (paid and free), and we grow everyday. The program has been used to great effect by a number of people. Furthermore, the Basketball Brain team is associated with the people who brought you BoingVERT Jump System – the most trusted name in vertical jump training. Lastly, Basketball Brain has terrific customer service – if you have any questions just email us.

7) So all I do is listen to the 15 day program and that’s it?

Well yes and no. The program introduces you to the way to train mentally. There are mental drills that you can do daily after you go through the 15 day program. There is a weekly download log here that you can use to keep track. It is also a great “cheat sheet” to go through everything that is in the program.

8) Does Basketball Brain that mental training is all that is needed?

Far from it. We stress the importance of hours on the court, in the weight room, eating right, and conditioning. We are merely adding the missing element to most training regiments of serious players. To train but mentally and physically, by our estimates, puts you in 1 out of 50,000 players.

9) I don’t play competitively any more, can I still get something out of Basketball Brain?

Absolutely! Many of our users are no longer playing in serious competitive leagues. But the same principles apply to pick-up games and the NBA Finals.

10) Help I can’t visualize?

You know a lot of guys ask me this question: “How do I visualize if I can’t see images in my head?”
Here are a few suggestions. Try them one at a time, or use of all of them:
1) Hold a basketball: Hold a basketball while you visualize – something about having a basketball in hands help people form mental images
2) Try Feelulization: Try to just FEEL what it feel like emotionally to hit a game winner, or FEEL physically what’ it is like to shoot, feel it in your body
3) Echo Drill: Try watching a YouTube video and watch a highlight, then pause, clause your eyes and attempt to reply what you just watched. That way you sort of get images in your head.
4) Deeper relaxation: Get into a deeper state of mental relaxation before visualizing. I assume you have dreams when you sleep, so you can see images in your mind. You need to get deeper into a trance state before you visualize.
Does this help? Let me know at